The Ultimate Spreadsheet Template for your Email Marketing

my name is neil patel and I assist organizations with producing more income through advanced promoting business visionary magazine said I was the main advertiser on the planet and they additionally said I made 100 most splendid organizations I began my first site at 16 years old. I took all the cash that I acquired from working at entertainment mecca and I paid an advertising firm the showcasing firm gave no outcomes and I immediately discovered that I was in good company out of my disappointment and from being bankrupt I had no real option except to master promoting my first customer was a force supply producer I assisted him with creating one more 25 million dollars in deals and starting there I understood the force of promoting I helped everybody that I could and I constructed my standing by being straightforward and over conveying i’ve assisted organizations with preferring google nbc viacom general engines ebay yet nothing’s more fulfilling than aiding entrepreneurs succeed I established four multi-million dollar organizations and i’ve taken in every one of the errors that you ought to stay away from

i’ve expounded on them on forbes business person inc quick organization and surprisingly on my own sites it’s so magnificent to realize that schools from one side of the planet to the other are showing my material in their homeroom throughout the long term i’ve gotten grants from the leader of the US the

place of agents and the unified countries individuals think advertising is costly and troublesome luckily that is false there is a recipe regardless of whether you don’t have a specialized bone in your body you can get results and my main goal is to impart this equation to you invite everybody uh today is a great day we will do an online course today and the present online class is the way to win clients hearts and pockets with the seven email methodologies so what i’m going to do is i’m going to share my screen and we will begin so we should see share i’m expecting you all can see my screen colin vignesh you can see my screen definitely i’ll accept that as a yes no there we are ideal good as I referenced as I referenced we will show you all today how to do all around well with email showcasing we will give you seven techniques on the off chance that you require some investment to carry out them you’ll get results a little with regards to me i’m the fellow benefactor of np computerized which is a promotion office we’re worldwide we help organizations all through the world from india to brazil to the US canada australia uk and so on in

a wide range of dialects we assist organizations with developing their traffic and all the more significantly their web-based leads and deals i’m additionally the proprietor of ubersuggest which is a website optimization instrument that assists you with getting more traffic i’ve worked with a great deal of huge organizations throughout the years from the facebooks and the microsoft’s the intuit have a ton of grants and the motivation behind me saying this isn’t to boast I don’t believe i’m the sharpest individual around I don’t believe i’m the best individual either it’s all the more so I work with these organizations and I have these honors in light of the fact that the outcomes the strategies right the strategies and procedures that we’re executing are making

results which implies this stuff works so today when my group and I separate email procedures for you simply remember they’re fight tried they work so on the off chance that you execute them focus on them and they will work and

you definitely know a little with regards to me I just went over my profile vignesh you need to give a speedy presentation on yourself no doubt so i’ve been turning out here for around seven years now I think I run the email advertising division uh you realize I i’ve worked with the smb market the undertaking market superstars and so on all since i’ve joined here uh you know i’m really appreciative to be working here you realize this is similar to uh one of my amazing lines of work like I think now and then some of the time like a few things are past dreams you know what I mean like it resembles it’s something you need however it resembles in reality better compared to that so that is simply the fast presentation yet better believe it colin you need to do a fast presentation colin is our vp of development at np computerized better believe it thanks neil a debt of gratitude is in order for having me i’m glad to be here been doing uh advanced promoting for very a few

time orked with a great deal of enormous endeavor marks yet additionally a ton of smbs and i’m the person that assists with pulling everything that we’re doing aggregately inside computerized promoting together um on the grounds that separating the storehouses is really significant with regards to advanced so how would you know the privileged insights behind the best email organizations right how would we know this is on the grounds that we’re chipping away at email advertising for the absolute biggest brands and after you’ve done it for so often in the long run you sort out what works what doesn’t what’s causing development us and you’re running such countless tests you’re likewise learning new things since you’re doing it at scale too and we create a ton of traffic to organizations in all various businesses through email from web optimization through uh

you know since you’re gathering the leads from website optimization or email drives gathering email leads from paid

gathering it through only natural also and afterward we’re doing it for organizations in the internet business specialty b to b to c lead gen space it in a real sense works in basically any industry mailchimp as of late sold for 12 billion dollars to give you a comprehension of the size of the market and as I referenced at our advertisement office np advanced this picture isn’t really cutting-edge however we just set up a base in the assembled realm and we’re persistently adding an ever increasing number of areas too and as I referenced the stuff is working right not simply on the thing we’re executing for the customers yet individuals who are watching the online courses and taking the strategies that we’re breaking

down they’re getting incredible outcomes and this is the reason we’re getting astonishing tributes too so please on the off chance that you simply do one thing execute something like one of the systems of the seven that we separate today and on the off chance that you need any assist you with canning consistently hit us up and we’re here to help you out too so how about we separate how to win clients hearts and pockets with the seven email methodologies right well you gotta first glance at essential versus progressed right who’s utilizing email promoting and it’s really organizations of all sizes from the facebooks to the microsoft’s to you know even little organizations that you might have never known about just as the enormous brands you know like as we referenced facebook microsoft and even apple and individuals of all sides are utilizing email advertising since it’s working and it’s creating stunning outcomes simply contemplate netflix I get astounding messages from netflix on the thing you ought to look as well as hello rejoin today right in the event that you wind up dropping they’re

doing commitment missions to get individuals back at it so then, at that point, that way they can wind up producing more deals over the long haul too so before we start you need a mission procedure without a mission system you’re simply sending messages and you’re not actually going to see the outcomes that you need with your email showcasing and a great deal of that is sustaining right so you get individuals in how might you support them fabricate an affinity with them so that

way you get them to purchase in the event that you simply begin sending cold messages haphazardly to individuals and you simply send them messages in amount and you don’t construct the worth the associations giving them such a lot of characteristic worth with the duplicate that you’re sending they’re similar to huh i’m getting such a great amount with the expectation of complimentary let me purchaseif you don’t do that you don’t teach and you’re just barely selling you’re not going to do

well you gotta generally show individuals you care by following up by instructing by aiding this will assist with guaranteeing that you progress admirably and convert individuals in the

since a long time ago run so we should separate the technique you need to start it off sure um so something that we do

for email showcasing that functions admirably is we like to send what you call work processes right so work processes are preset missions uh explicitly for email promoting that assist you with playing out a particular activity so which means

we should simply say somebody goes to your site right and they join to a pamphlet so on the bulletin what’s winding up occurring there will be there’s a preset measure of messages there’s a date there’s likewise a period explicitly set for that work process to be set off right well that is a very basic adaptation of a work process right now there are additionally significantly more perplexing work processes and furthermore so everybody realizes a great truth is clients are multiple times bound to see customized messages and really

purchase from them versus like a straightforward message right so that takes us to a model work process not too far off um so what you’ll see is this is a run of the mill web based business work process right so you have uh you know somebody who hits the site check out certain items and afterward they either add the truck or they disappear right well that is regularly what’s going on what we like to do is we like to have a possibility set for each and every time somebody is leaving the webpage so for instance somebody may leave your website on a truck surrender somebody may leave the site on peruse deserting right so we have work processes for card relinquishment peruse deserting you can likewise see we have client supporting work processes we additionally have post deal upsells returning client work processes those basically get you more income and push individuals through your business interaction so there’s that that likewise takes us to a couple of key work processes that you should send right so as should be obvious

here the first is a lead sustaining work process where somebody comes in they’re really taking a gander at your site they join they have no clue about what your identity is would you sell no like trust or anything that lead supporting grouping then, at that point, takes them from them gesturing have not having any association with you to where they are purchasing from you right so normally we send that on leave goal and lead light boxes on the site right card deserting like I discussed pretty stable you realize somebody goes to the site they add somethin

consume your emails you know let’s make sure that the email that you’re getting ready to send you know actually renders properly looks good um it’s what you know you want the user to see across a variety of different platforms so that’s another cool tip and then senderscore.org so after you’ve validated your your email and you’re sending emails you know we recommend that you go and check your center score every once in a while you know ideally you want a baseline and you want this to go up you know this is something that can be optimized and something that will just improve your your open rates and improve everything that you’re doing about about email and then we consolidated some of those tools that i just walked through litmus return  path sender score etc check all of those out most of them have you know free options you know bookmark them and get in the habit of using them and then lastly in my section you know email copy you know has to be part of the strategy right like we want people to open your emails we want people to engage with those emails we want people to scroll you know down those emails and we want people to you know not opt out headlines bullets links and probably you know the most important thing is all of your emails should have some sort of a hook and if we go to the next slide i’ve got some examples of what that might look like so yes we want to increase sales and we you know email can do a lot of different things you know but one thing that we also want to do is we want to make sure that we’re not d we’re not decreasing the number of people that are signed up to receive our emails so we want to make sure that we’re testing small subtitles we want to make sure that we’re always talking about our value prop you know so point one and two um I i think are really good examples of ways that we would open up and sort of build that

relationship that we’re talking about i think point three you know is a critical one too emails are a critical way for us to connect and to keep in touch we provide exclusive

coupos we send exciting content we provide you updates who doesn’t like coupons who doesn’t like exciting

content so you know giving users that hook is something that we always recommend and regardless of what workflow we’re talking about we think that all emails should have some sort of hook in them okay um so let’s also talk about creating marketing campaigns that actually sell right so that’s where we talked about the technology side of things talked about workflows and campaigns now let’s talk about what to put inside those campaigns and workflows right so one of the things that is super critical to understand

is no one really knows exactly what to put in an email that will generate sales that’swhy we actually have this process called full

process surveys where you actually deploy surveys to customers to non-customers for back-end offers like if someone does not take your upsell you want to email them and say hey can you tell us more about why you didn’t take this upsell is there anything we could have done better uh you know is there anything we could have done in the user experience like asking them questions will tell you exactly what the user needs to know to actually convert right that’s that’s the critical piece here right that a lot of email marketers don’t do they don’t actually ask the users and customers what they could be

doing better and then doing it so there is that uh that also leads us to a couple other advanced tactics um sometimes people don’t necessarily give you the real answer on a survey so if you survey 100 people they’re not necessarily going to give you the real answer you know most of the time so at those points and if you’re just getting started with email marketing you have 100 subscribers i would recommend sending out an email saying hey uh like from your actual inbox not from your autoresponder you actually have your inbox and you send them a personal email saying hey um you know

i am the founder of xyz company and i’m looking to understand what we could do better what are your challenges would you like to schedule a 15 uh conversation right and what this does is it actually gives you um like 15 minutes to kind of go through things with them and actually understand what they’re going through right because in a 15-minute conversation you could understand so many things about the user that you just can’t understand through a survey or reply from them and so on so it’s a really wonderful tool now uh what we are trying to do with email marketing is we’re trying to improve these metrics so in terms of uh uh like analytics this is what we’re measuring and improving on a day-to-day basis right number one is your list size has your list grown in the last 30 days right has your open rates gone up or

down in the last 30 days click rates have they gone up or down revenue per mailing has that gone up or down right so all of these are metrics that really matter uh there’s also some metrics you want to decrease like your unsubscribe rate needs to go down right your spam complaints need to go down your bounce rate needs to go down your open rates might segment should go up right and monitoring these exact metrics give you the exact ammunition for you know if your email marketing is working or if it’s not working right so that’s kind of what’s happening there so um from there that leads us into uh some interesting points here so once you get this data what you are doing is you are recalibrating your marketing based off of that right because with email marketing you are essentially marketing to the same person over and over again uh in a group right so if you were to send the same type of messaging

over and over to them it actually is like your open rates and click rates will go down over time but if you do these steps that we’ve just talked about you can actually pivot your strategy and tactics to move towards what actually will work in 2021 or going into 2022 right and that is what we suggest now there’s also some uh amazing value that email marketing has that other marketing channels just don’t have for example uh if you look at the next slide what

you’ll notice is that

uh with email marketing you’re going to

see what’s called lifetime customer

value right so ltv

on average your ltv for e-commerce

specifically uh is going to be 10x

the original transaction depending on

the market right so this is a client of

ours as you can see here they’ve had 36

000 customers who placed over 293 000

orders over a 10-year timeframe right

now

typically with other channels like

measuring lifetime value like this is uh

pretty tough but with email you can see

it’s consistently taking a customer

who’s paying 37 average order value and

having them come back over and over and

over again in this case they’re coming

back at least nine to ten times right

and typically what’s happening here is

that uh that customer

cumulatively these customers these uh

you know 36 000 customers have given

this business about 10 million dollars

in revenue now great thing that’s also

happened with email marketing is that

you can actually figure out like through

predictive analytics tools that exist in

almost every crm these days is that you

can actually figure out when they’re

going to buy

next and then send them an email exactly

the moment that we think you know at

least the system thinks that they’re

gonna get you know purchase again which

is really cool it’s not really hard to

set up it just uh requires some know-how

on how to set that up

so

um that takes us to the next slide so

let’s talk about the holidays right the

holidays are coming up you know we’re

technically going into q4 and q4 is the

most profitable time for

e-commerce and you know businesses in

general right so here are some

uh facts that’ll kind of help you

understand this a little bit more so on

average

uh an average american spends about one

thousand

forty eight dollars like over a thousand

dollars on average on uh items like

decorations candies gifts all that

deloitte actually forecasts the holiday

retail sales in 2021 uh this year is

actually going to be about 1.2 to 1.3

trillion dollars from november to

january right which is huge so if you’re

not doing email marketing you’re

actually missing out big time right

especially with e-commerce sales

projected to be about 218 billion of

that 1.3 trillion dollars right so here

are a couple things you need to be uh

doing if you’re going to be

marketing during the holidays right so

you want to do what’s called trust

building campaigns right such as social

proof campaigns that you get you can

take all of the customers you’ve had in

the last 12 months take all the most

profitable start with that not a

profitable but all the nice things and

all their testimonials put them in an

email send it to your like non-buyers

and that’s going to help convert a lot

of customers what i mean number two you

can actually get your best customers to

review your product and actually

use that in an email right like send

your own unboxing video right there’s

also holiday campaigns like black friday

cyber monday christmas right those are

huge huge uh you know days that you need

to actually hit to generate the most roi

right there’s also content-based

campaigns where you’re sending out

content to your users to help them out

uh you know with content because you

can’t just keep mailing them uh you know

offers every single day right there’s

that

there’s also new category products and

releases so if you have new products

coming up in the in winter you

definitely want to push that out as fast

as you can so that’s kind of where it’s

at

and these are the dates that uh matter

you can pause and like look at these but

these are the dates that you want to be

sending emails on no matter what right

so uh you can take a screenshot of this

like review this later but this is a

few days that matter a lot

from profit standpoint so

uh yeah i will hand it back uh

to oh this there’s this as well um so

dedicated email so if you don’t have

your own email list this is like a last

hack for you if you don’t have your own

email list what we suggest is you can

actually go find a blog or find like an

influencer in your space and borrow

their list now meaning like you don’t

buy it or anything like that you pay

them a small amount of money

for you to basically send one email to

their list right one dedicated email and

there’s a lot of lenders in the

marketplace that allow you to do that so

even if you don’t have your own list you

can work with someone else’s list and

still do these campaigns uh and see some

good revenue as a result of that so

uh i will then hand it back to now

cool so let’s go over bonus case studies

so give you some examples here’s email

marketing for somatics cinematics as

vignesh mentioned uh he led this up he

did an amazing job here along with the

team as well

they sell music-related stuff if you

want to be a dj or audio related stuff

like voiced up

tracks most of its digital not really

too much equipment based stuff

and they were trying to reach gen z

and the solution with them was to create

a funnel and then a webinar uh with

upsells down sales and use email

marketing

and the team ended up helping them

generate 4.5 million dollars in revenue

over eight product launches and their

subscriber base was over 1.1 million

users which was amazing

and if you just look at the screenshot

here email drove a lot of revenue 1.7

million

and it’s just something that you

shouldn’t take for granted and somatics

isn’t the biggest company out there

right there’s a lot of

big companies and for bigger companies

you’ll even see a much bigger dollar

amount but they’re still a smb and as a

smb email

is super powerful and you shouldn’t take

your granted no matter what business

size you are

here’s one of my old sites i no longer

own it quick sprout

new people ended up taking it over a few

years back

received six hundred thousand visits a

month and we were doing webinars seven

percent click through rate with the

webinar registration forty two percent

of the

uh

uh registered for the webinar and 8.5

close rate of the webinar uh attendees

and uh the numbers were pretty good you

know through email marketing we were

able to increase leads by 305

and it drove 140 of the sales what was

really interesting with the email

marketing is

50 of our sales roughly sometimes a

little bit more sometimes a little bit

less came from the webinar but roughly

50 percent came within a seven day time

window mainly through email marketing

and a lot of it was on day six and day

seven specifically

and the team as well did an amazing job

with this one oma which is a big

publication in the

marketing realm with a lot of cmos read

uh we’re a finalist they haven’t

announced the winner yet for our email

marketing campaign with bavarian

clockworks um

you know bavarian clockworks is a

company that ends up selling clocks you

can check them out but email’s done

extremely well for them you can see some

of the stats right here on the screen

but the stuff that we’re doing the

strategies like that we talked about

today that colin and veganish talked

about as well as the rest of our team

we’re implementing it on our clients and

it’s working hence awards and you know

being

brought up as one of the finalists

because the tactics are working so just

make sure you implement at least one of

them and you’ll be better off

the big mistake that people make in

marketing i’ve seen this time and time

again

they have all these ideas when it comes

to marketing they did one too many

things they try to find the latest and

the hottest thing out there instead of

just focusing and double downing on

what’s work if you think about email

marketing it’s not sexy no one talks

about it compared to you know instagram

but it works right it’s not the latest

tick tock or snapchat but it works so

don’t take these old channels for

granted and if you ever need help and

you want my team to do it for you right

we have a proven tracker just go to

npdigital.com

and you can always follow the lead form

there

so now let’s go into questions

barbara do you want to end up bringing

down some of the questions that people

have and we can get them answered

um and this is also quite interesting

you guys should also check this out and

use it one of you know and i’ll share an

interesting stat for you

when we do a webinar we typically can

get a hundred plus leads just from

people taking up their phone which i’m

holding on the screen and then

scanning their camera with that qr code

and it ends up generating leads so if

you do webinars or you do marketing

consider having qr codes within your

images or at the end of your webinars

it’s a great way to generate leads we

use it works extremely well and you can

also do then get to lead generation form

and work with us by just skinning your

camera on it as well but let’s get into

some questions barbara

yes hi everyone this is barbara here

from eos team

and i have some exciting questions that

people are always asking about email

that i thought would be interesting to

share with everyone

um so the first question is

uh what are some that’s for neil by the

way what are some of the advantages of

using an agency instead of my email

marketing campaigns in-house so yeah

what’s the difference there

so you can use it in-house there’s

nothing wrong with either approach um

sometimes you can get it done cheaper

in-house if you’re a really large

corporation if you’re not you may not

need full-time dedicated email resources

so in some cases it can actually be

cheaper to use the agency than hiring

someone full-time

the second advantage and this is the

biggest one is more so

you can end up

when you run your own campaign you’re

learning from your own results with the

agency we have so many clients in so

many different spaces we’re taking our

learnings from all of our clients

aggregating it and using it

to make better informed decisions for

our clients so they typically see

results much quicker and they can see

better improvements because we’re seeing

data and mass scale from many different

industries

amazing next question is for colin what

are the best ways to encourage opt-in i

want to build my list from scratch

provide options

i mean i think that that’s that’s the

best way

to to not only get more people added to

the list but to

tailor the messaging once you have your

list and what i mean by options is when

you’re capturing the email

ask more questions don’t just ask for an

email address you know what sort of

information do they want to see you know

are there specific categories or

subcategories that they’re more

interested in i mean if they select yes

guess what you know now we have the

ability to sort of segment personalize

and tailor our emails to be more

specific to you know the information

that they actually you know want to

receive from us so i would just say take

take a look at the the options on your

form before you even capture the email

that’s that’s the recommendation

all right great question

now vignesh uh we have a question what’s

the ideal client to since you know you

work

directing our email marketing area so

it’s the ideal client to work with us at

the agency

so

typically if the business is stable so

for example if they have at least

half a million dollars in sales they’ve

been in business for at least two years

and they have a customer list the week

in email

those are the best type of customers

because they already have an asset that

we can use to

bring them roi really quickly right

because typically with a lot of our

clients uh they tend to see an roi like

within the first three months or so only

because they are a great fit so if there

is a you know revenue backup their

business is stable and they have

customers and we can definitely help

them in terms of email marketing

can i maybe

can i pile on to that one barbara real

quick um yeah

i i think i think we also

really

enjoy working with clients where we’re

servicing those clients across multiple

channels and or touch points

because email is a really good closer

but and it’s a great way to to nurture

the leads but if we’re also managing

things like paid search or paid social i

think it allows us to be more effective

for our clients because we’re we’re kind

of connecting the dots throughout the

customer journey so anytime we’re

managing multi-channel for for some of

our clients i think those those clients

are the ones that see the most success

for sure absolutely

you’re right um there are a bunch of

questions also about you know what

should i do with a disengaged list and

how to make sure my emails don’t end up

in the spam folder so can you guys talk

a little bit more about that

sure so with the disengaged list

and i’ll actually break down a few

scenarios

so when you send up emails a portion of

your people are going to be active no

matter what whether you send an email a

month ago or five months ago or one week

ago just some people are genuinely

active and some people are not if you

have the longer it takes you to send out

an email you know the higher percentage

you’re going to have of people disengage

uh and what people’s gut inclination is

is hey i’m just going to keep sending

them emails

and if you do that what you’ll find is

if you send emails and too many emails

to people who don’t open them

they’ll actually start showing up in the

quote unquote spam box or other inbox

and what these

solutions like gmail and outlook will do

or hotmail

they won’t put them in the inbox even if

someone didn’t mark them as spam if you

keep sending emails to someone that

doesn’t open them they’ll just push them

away and not show it to that person

so then as i mentioned a portion of your

list is engaged

but if the majority of your list isn’t

engaged and you keep sending emails to

everyone but the majority don’t ever

open them and then gmail stops showing

to them the people who were opening up

will eventually

slowly start seeing your emails

disappear and not show up in their inbox

and they may show up in spam because

what their algorithms will do say hey

the majority people aren’t interested in

this so let’s just start pushing it to

spam

it’s a lot of large numbers so what i

would do is take your

list if they’re not engaged well start

sending educational emails and emails

that provide just so much value like go

above and beyond and give them stuff if

possible for free that people would

normally pay for whether that’s good

content or webinars or free ebooks or

courses or even products with discounts

or free

they just pay for shipping

give them something that really gets

them engaged back and after you do that

a few times

then what i would recommend doing is

separate the non-openers with the

openers

and eventually start slowly scrubbing

off the non-openers from your list so

then that way it’s not affecting the

openers

great those are great tips

um so now we have a question about of

course black friday cyber monday um

i guess vignesh or colin do you want to

let people know how to better prepare

for it for those um holiday season

sure i could start off colin so

real quickly what you want to do with

black friday and what we’re doing for

all of our clients is we actually have

the black friday cyber monday campaigns

done already for them right only because

when you’re doing something like last

minute for as big as like a black friday

it’s really really tough to actually

make an impact right but if you have all

of those done two months in advance

you have a lot of room to work with you

have different variations that you can

test at a later stage right so

my highest recommendation is get all of

those emails like all of the christmas

black friday cyber monday you know

thanksgiving like all those emails done

today or in the next couple weeks before

those actually come up this way you have

time to test see what’s happening and

just you know adjust and recalibrate

accordingly

yeah and then i’ll pile on just just

saying that

data is our friend and you know black

friday cyber monday comes every year you

know how how were those campaigns if you

have that data last year what were the

findings what did you learn from those

campaigns

additionally

consider testing ad copy before cyber

monday you know within places like page

search you know as an example to see if

you know some headlines garner better

click-through rates there’s a lot of

testing that can be done on other

channels to essentially help connect and

inform you know what you’re doing from

an email perspective but data is our

friend you know take a look at whatever

data you might have from last year and

then test whenever you can strategically

in in other platforms you know like paid

search paid social

okay

um vignesh i’m sure people would love to

know what are some challenges that you

faced with clients and how you resolve

them

okay um

sometimes uh there are a couple

scenarios number one is someone who

hasn’t ever sent email right they don’t

know what to send they literally are

just starting so at that point

that’s when we do those surveys i talked

about and those phone calls and stuff if

the client does it essentially and

figure out

uh exactly what

uh works right what should be sent what

type of promotion should be sent right

and those surveys actually work really

really well like you could even send the

survey out and ask people hey what type

of promotions do you want to see on

black friday what what do you want from

us from cyber monday like what could we

do for you that will fulfill your needs

and make you really happy and stay our

customer the long term right so that is

like a lot of like what we do is

initially when we begin a contract to

figure out what’s happening now there’s

also times where you know someone comes

in they actually have been doing email

really really well and for some reason

their deliverability drops off right so

at that point we actually go and do a

full deliverability audit like we work

on there

as colin talked about we work on their

spf we work on their dmarc they dkim we

basically make sure everything’s set up

correctly we go to different isps and

you know email service providers and

basically verify the ip address verify

the domain actually helps with the

inboxing and that actually helps solve

their inbox issues and then thus helping

them generate more revenue so those are

like two scenarios but i could go on and

on but i think that’s like a good start

unless i’m missing something barbara

no no you’re not um we have so many

great cases um that vignesh has led

so

i mean i’m sure there were there were

also a lot of

challenges with those but

we can always overcome them and email is

one of the highest roi channels if not

the highest that we see in all of our

our clients so it’s very valuable um now

we have a question of course every time

we run a webinar people are wondering

how can they

how they can work with us

and hire us to take care of in this case

of their um e-commerce and their email

marketing or if they’re in other

industries too how can they submit a

request so in fact there is i can answer

this question there is a

qr code that shows up in the screen you

can scan it and

then convert on that page and we’ll get

in touch with you

um

all right so we have a few more

questions do do we have time for a few

more

let’s do it good

okay

uh the people are asking what are the

best kind of subject lines

so out of everything that i’ve tested

and it’s going to depend on your

audience but typically casual like a

friend would write to you short to the

point um people don’t always capitalize

everything in their subject lines like

when just imagine a friend writing an

email to you so think of subject lines

like that putting someone’s name in a

subject line typically increases

conversion rates from what we’ve tested

as well so that should give you some

ideas on what to potentially use

great someone has just asked in the

comments how do you improve your

copywriting skills

um i could just say you need to write a

lot of copy and study really great

marketing and copy so i would recommend

going to mail charts and just seeing how

great email copies written by some

really huge brands and that will give

you a lot of insights that you otherwise

wouldn’t have right so i would start

with that if there wasn’t you know like

a starting point uh

yeah and make sure make sure that you

sign up and i’m sure you have

receive emails from all your competitors

you know what do you like about what

what they’re doing and can you maybe

learn

you know from from what the competition

is doing and then you know abt always

always be testing

and that includes copywriting

yep

well another interesting question we

have here is how do i send the right

content to the right customers and how

do i know um what they like i

think you’ve answered that with your

surveys right bigness how important they

are but if anyone wants to add anything

else to that

yeah i’ll i’ll

repeat that survey is probably the best

method

but i think

everything in moderation right but i

mentioned it earlier you know what other

questions

can you ask before you capture that

email

to better segment the the customers and

and then tailor the message specific to

them i think that that’s that’s

something that’s often overlooked

okay i think we are good

uh maybe one more question and then

we’ll wrap it up

uh the last question is what’s the best

frequency to send emails simple one

it depends on the audience but what i

would recommend doing is at least a few

times a week if you start doing like

once a day gets a little bit too

aggressive a few times two three times a

week i’ve usually found for most

industries and most companies that’s

typically the sweet spot

and of course everyone thank you guys

for attending

bigness colin barbara uh solomon russell

team for putting this together and all

you guys listening i and answering

questions i know you guys have other

things to do and you have busy mondays

so thank you guys for joining

thank you so much everyone

thank you guys thanks guys have a great

week